Importance of a logo- reasons why your business needs one

Imagine using your iPhone without its apple logo or wearing your Nike shoes without the swoosh-feels incomplete, right?

When you think of starting a new business, you plan and consider every minor detail that you deem important; How much investment do I need? How should I maximize the profits? How much assistance will I need to run the new venture?

However, when it comes to designing a logo, people seem to rather rush through the process thinking they have more important matters to attend to. This article will allow you to find out how you might be overlooking one of the major aspects of a successful business.

1- A logo gives your business recognition and individuality

With the market being highly competitive, you need to make sure that your business stands out by having its own identity. Make sure your logo is unique and so eye-catching that your target audience recognized your brand with it.

2- Logos create a great first impression

Your logo is basically the face of your brand. It is neither the hours of hard work that you put in nor the thousands of dollars that you invest in your business that the customers are aware of. At first glance, the only way they will judge your business is by looking at the logo- whether or not it is professional and caters to the need of what you are providing as a brand. Therefore, since your logo does volumes for your brand, make sure that you design one that leaves a lasting impression on your audience and makes your business stand out.

3- Gets your message across successfully

A logo is supposed to serve as a gist of whatever your brand is trying to sell. Make sure your logo is captivating enough that customers stop and think about it for a while- so they have a meaningful takeaway message once they observe it. This adds to the worth of your business in a much simpler yet unique pictorial form which is better than writing lengthy cliché descriptions of your products as consumers have a higher chance of losing interest.

4- Commits professionalism on your behalf

Even if you go out to get yourself a new pair of shoes, hundreds if not thousands of brands are promising you a comfortable pair at affordable prices. How do you think customers make the decision of which ones to get? Many of them are solely searching for quality from brands and how many of us, do you think, would consider spending hundreds of dollars on a brand that did not even bother designing a logo? 

5- Promises brand loyalty

Let’s face the truth- your products, no matter how cutting-edge they are, will run obsolete one day- and the only reason why customers will stick to your brand is because they are in symbiosis with it. Those customers are loyal to the brand and they expect nothing but loyalty in return. A familiar and recognizable logo does wonders for brand loyalty. Even if, for marketing reasons, you have to change your brand logo, those loyal consumers feel betrayed. Imagine if Netflix or Samsung changed their iconic logos. As a consumer, would you still be able to trust those brands and will you continue buying from them?

6- Increases brand popularity

Placing your logo on your brand's social media profile and website is a highly effective way to make your popular amongst your target audience. However, some more conventional ways of marketing like printing your logos on pens, shirts, and banners also increases the reach of your brand and aids in making your known amongst people of a certain age or social background who do not have access to social media but are a part of your target audience.

7- Creates distinction between your business and your competitors

Generalized logos fail to give your brand its individuality and set your brand apart from its competitor. Make sure you always create one that makes your business stand out from your competitors.

Therefore, if you want your new venture to flourish, keep in mind that investing in designing your logo will always pay back in helping your business gain an identity.